What comes to your mind when you hear about the importance of brand building?
Are these familiar to you?
- Hustling for recognition
What if I say we could or, in fact, we must re-write this story? The act of brand building is NOT about gaining recognition, not merely about promoting oneself or forcing oneself to attend networking events.
I believe it is about contributing to conversations by sharing what we stand for and by adding our diverse thinking to society and culture. This is where real engagement and connection get built.
And that is the beginning of making a difference, in a literal sense, for the people we seek to serve.
If you ever feel that putting yourself out there feels way too challenging, I encourage you to remember that it is not about you but rather it is about giving yourself permission to make a genuine contribution to the people who would benefit from hearing what you have to say and knowing what you believe.
If my message here resonated with you you’ll love my book – How Do You Want to be SEEN. Grab your copy here.